Description
Assume you are launching an NFT project with supply set to 10,000. With a target list consisting of 10 million users, a conversion rate of 0.1% sells out your entire collection.
From a statistical perspective, it seems like a walk in the park. However;
i) How do you collect 10 million users?
ii) Which users are most relevant for my project?
iii) How do you ensure the users are real and not bots?
Tactical Selection of Target Users
i) Users are aggregated from existing profiles of celebrities, influencers, traditional businesses and other crypto projects.
ii) The list of targets is curated to have a high relevance for your specific project.
Note: We will consult with your team to determine which profiles will contain users with the highest likelihood of conversion.
iii) After the list of users has been aggregated, the following steps are performed:
1) Remove duplicate usernames
2) Sort the list by number of followers
3) Filter accounts with less than x followers
Note: Bot accounts are known to have few to zero followers.
ℹ The process is repeated until the desired number of unique users are contained within the list.
iv) How can you have varied creative to engage such a vast audience?
Custom Graphics (Images, Videos, Reels)
Our team of in-house creative experts will curate graphical content to elevate campaign effectiveness to it’s peak.
▹ A mass mention of 10 million demands nothing less than a plethora of original content.
Dixie (@TokenPromotersDixie) and her team will schedule a call to discuss the most relevant aspects of the project to highlight within the creative.
▹ The primary purpose of graphical content should not be to sell.
▹ Our content creates mystery, intrigue, and excitement; Characteristics which unify to create an organic community buzz and subsequent sales/buys.
v) How do you increase the probability of the user clicking the mention notification?
Simply put, nobody likes an unsolicited DM or mention from a stranger.
So, how do we shift the immediate perception from negative to positive?
Captivating Hooks For All Comments
Assess the difference in approach for a comment containing several mentions from;
a) Standard Provider
Comment:
@user_a @user_b @user_c @user_d @user_e
@user_f @user_g @user_h @user_i 152654
b) Token Promoters
Comment:
Great Galloping Gilgamesh! You seen this??
@user_a @user_b @user_c @user_d @user_e
#eth #nft #metaverse #p2e #investing
ℹ Each comment attempts to instantaneously grip the target from the moment the notification appears.
Trending Hashtags
▹ Furthermore, each comment remarks several hashtags from a larger pool consisting of only those relevant for your project.
▹ As accounts continue to mention the same hash tags, they increase in popularity on the global Telegram index, and increases the chances of trending across the entire platform.
Mentions from Branded Accounts
The standard operating procedure within the market is to use freshly generated accounts to submit the mentions. In the best case scenario, the accounts will have randomised profile pictures.
